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How Gugu works

Your saved folder is where good ideas go to be forgotten. Gugu turns the reels you send it into a list you'll actually use.

  1. Share a reel with Gugu

    Tap share on any Instagram reel and send it to Gugu in your messages, the way you'd send it to a friend. There's no app to install.

  2. Gugu watches it

    It reads the caption and listens to the audio, in any language, and works out what the reel is really about: a film, a recipe, a café, a song.

  3. It's in your stash

    Gugu replies with what it found and files each thing in your stash, sorted by category and ready to search.

  4. Open it on the web

    Send LOGIN to Gugu for a one-time link. Search everything you've shared, rate what you've tried, add notes and mark things done.

  5. Ask Gugu

    Ask about anything you've saved, the way you'd ask a friend who remembers every reel. Your insights show what you save, when, and which cities and cuisines keep turning up.